Toha office building

A custom-made rug project, based on original drawings by Ron Arad, completes this large corporate space.

Date: 2019

Made by: Ron Arad Associates & Yashar Architects

Location: Tel Aviv, Israel

Category: Offices, Custom

Completed in 2019, we developed a bespoke solution for this corporate space. From original drawings by Ron Arad we designed a circular rug using the hundtufting technique. We also combined a gradient technique to give more texture to the different gray scales.

A large-scale office building in the center of Tel Aviv designed by Ron Arad and local architect Avner Yashar, which involved the conversion of a 1.8 hectare space into a 29-story building with commercial facilities and a landscaped public space .