Environmentally friendly packaging and promotional materials
At nanimarquina the packaging, labeling and accessories of our products offer adequate protection and conservation in addition to taking sustainability criteria into account.
The label and packaging of the rugs are made from 100% organic cotton endorsed by the world's leading textile processing standard for natural fibers GOTS. This is presented naturally, that is, without undergoing any dyeing process, which leads to less water consumption. In addition, the packaging is reusable, leaving behind the linear and short-term approach based on 'take-make-dispose'.
It should be noted that the use of organic cotton leads to a lower contribution to global warming (46%), soil erosion (26%), water consumption (91%) and energy demand (62%) compared to conventional cotton, according to indicates the global non-profit organization Textile Exchange .
To protect carpets in the logistics process (transport and storage), tubular sheet of low-density polyethylene (LDPE) is currently used, which contains a high percentage of recycled plastic in its composition. The use of this type of plastic leads to a 20% reduction in CO2 emissions in the manufacturing process.
In the same way, the paper used for the brand's promotional material has the FSC certificate that certifies that the wood used comes from forests managed according to the criteria of the Forest Stewardship Council, FSC, which includes safety measures. sustainable management of the forest in ecological, social and economic aspects, among others. However, nanimarquina tries to minimize the use of paper and printing as much as possible each year, promoting the use of digital formats.